In December, I was
chatting with a company about assisting with their Internet marketing programs.
They knew they had
a great product, but weren't happy with the performance of their existing web
site and Internet marketing firm.
We discussed how I
could help and they decided to start working with me in January since they were
leaving shortly for Christmas holidays.
Unfortunately their
relationship with their existing designer deteriorated too fast and their
designer, who was also their hosting company, took down their web
sites leaving them with no web sites and no email.
This illustrates
the need for web site owners to protect themselves by having access to their
hosting and backups of their web site. I wrote a previous
article on this topic called, "Does
Your Web Site Designer Have Too Much Control?"
So I had to start a
little sooner than expected, in an emergency situation! I helped them move
to a new hosting company. But how to get their web site back up when I had
no access to the old site?
The Wayback
Machine came to the rescue! The
Wayback Machine is a free Internet service that has archived 30
billion web pages since it started 1996. Using The
Wayback Machine, I was able to recover most of the text from the sites
rather than recreating it from scratch.
The
Wayback Machine is much more than a way of recovering lost sites, it
provides a valuable service by documenting the history and evolution of the
Internet, web sites and companies over the years.
Of course it means
those horrible web sites many of us put up years ago can still come back to
haunt us!
Garland
Coulson, ?The E-Business Tutor? is an acclaimed speaker, author and coach in the
field of Internet marketing for small business and home business. For more
information, visit The E-Business Tutor web site at
www.ebusinesstutor.com or call toll-free in North America at 1-866-413-0951.
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Last Updated Tuesday, January 11 2005 @ 05:59 PM CST 
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